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Value Added Export

With the global economic crises and globalisation of markets, the buying behaviour of traditional and well established markets, has changed.

With the global economic crises and globalisation of markets, the buying behaviour of traditional and well established markets, has changed. This has made the exporting of commodity steel tube and pipe increasingly difficult and as the tube manufacturers have surplus capacity, they need to export.  This requires a radical change in the tube industry from commodity products to Value Added Products.

It is essential for long term sustainability that focus is given to the development of downstream customers. Value added finished products have the potential to grow in established markets such as the EU, Australia and the USA.

Actively involved in promoting exports

The Association is actively involved in promoting exports, working closely with the Department of Trade and Industry, in trade missions, market research, trade agreements and trade shows.

Participation in Global Exhibitions

During October 2011, members of STEASA participated at the TUBOTECH 2011 Trade show in Brazil and will be exhibiting at the leading trade show for tube in Dusseldorf, early in 2014.

Minimal marketing cost

To promote downstream development the opportunity to showcase their products under the STEASA platform will minimize the marketing cost and maximize exposure to international buyers.

What can STEASA offer?

The Executive Director Colin Shaw is available for discussion on your export concerns, but it is necessary to register on our Value Added Export Program.

An export council that is well established and focused on assisting potential exports of products with a steel tubular content.

Assist with the registration as an exporter with SARS and COSM.

Provide market research opportunities.


Use our DTI contacts for addressing exports in new markets.

In depth knowledge of what is required to develop export markets.

Statistical data in respect of target markets, showing competitor country by tariff number.

Use of a Trade Consultant particularly for trade agreements.

Membership of STEASA (Steel Tube Export Association of South Africa).

To register the questionnaire must be completed.

We comply with Competition Guidelines and all information is confidential.

Download the registration form and send it to this email astpm@astpm.com

For any enquiries

Please fill out the form below, and one of our consultants will get back to you. 

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A representative of the welded carbon steel tube and pipe manufacturers in South Africa. Our members account for 70% of the installed capacity for conveyance, mechanical and structural tubular products which are supplied to international specifications.

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